Paid traffic is not always a good investment. It often requires some experimentation, and thus mistakes, to be run profitably. You need to have a few things in place to make the most of your investment in paid traffic.
Below are some of the minimum requirements I would recommend having in place before you begin a lightweight campaign like the ones outlined in this chapter. As the amount of money you use in your paid traffic goes up, so should the sophistication of your tracking and automation.
Something to sell
You should have a product that you can sell to justify investing in paid traffic. Often it’s best to have products that address several price points from a $5-10 impulse buy, to a high-end sale.
Analytics to track success
You need to be able to track and measure the success of your paid traffic campaigns. Without analytics you’ll just be throwing your money out the window.
A basic email sequence
Before using purchase paid traffic, you should have a basic email sequence set up; any time you get a new email address from traffic, that customer should receive some information. Your email sequence should tell your new visitor what to expect, information about you, and some next steps (registering for a webinar, checking out more content, making a small purchase).
stockify 1.0 overview General general Stockify 1.0 oto