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VALUE DELIVER JV, Value Deliver Coupon6. Email lists (other people’s)
The reason I’ve added “other people’s” in brackets is because if you have an email list of your own I want you to hold it in reserve for when you start your $0.99 promotion. That’s because, of all the lists you email, your own list is likely to be the most responsive. It makes sense, therefore, to ask for their help when it matters most – i.e., when you want to get your book rocketing up the paid bestseller lists.
If you can get people to email their lists at the start of your $0.99 promotion, rather than when your book is free, then do so. The reason I am bringing up other people’s email lists here is that getting people to promote your book when it is free is an easier sell.
The “usual rules” apply when trying to leverage other people’s lists: Just as with Facebook and Twitter reach out to people with audiences who are likely to be interested in your book. Again, if what you’re asking them to promote is both good quality content and free you are more likely to get a “yes”.
Broadly speaking the cost will depend on the size of the list and can be anywhere from a few dollars to several hundred dollars. However, before agreeing on a fee try to gauge how responsive the list is. A highly responsive list of 10,000 may be better than an unresponsive list of 100,000. If the list owner is unwilling to give you any information about the responsiveness of their list then consider looking elsewhere.
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