Monday, September 10, 2018

All you need is a simple google doc or text file

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The goal with your Niche Topic list is to map out the different topics that your target customer
searches for in Google.
All you need is a simple Google Doc or text file.
You should be able to come up with at least 5 different Niche Markets off of the top of your
head…which is enough to find some great keywords.
Here’s an example Niche Topic List from our basketball hoop site:

● How to shoot a 3-pointer
● Dribbling drills
● Nutrition for athletes
● Improve vertical jump
● Basketball shoes

If you’re struggling – or want to find more Niche Topics – here are a few simple strategies to can tap into.

Buyer Personas

A buyer persona is a super-simple way to identify Niche Topics that your potential customers
care about.
And once you identify these Niche Topics , you can easily find keywords that potential
customers use every day.
Your keyword research-focused buyer persona should include your target audience’s:

● Gender
● Age
● Approximate income
● Hobbies and interests
● Things that they struggle with
● What they want to accomplish (personally and professionally)

Depending on your industry, you may have several different buyer personas.
For example, following our basketball hoop example, you might have buyer personas for

basketball players AND for parents (who in many cases will be the ones that ultimately buy the
product). In my experience the easiest way to make a buyer persona is to create a PowerPoint slide:
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